Your visitors love readable texts. The same is true for Google also. People visit your site for some solution or to gain insight about something. But when they find it hard to read and understand, they leave the page to some other site that meets his need in an easier way. It may look impressive with hard words and long phrases but it will not impress Google or your visitors. So, the question of what does make the reading text easy. In this post, I gonna to discuss some important things which should be kept in mind while writing the text. After writing your copy you should check its readability by using appropriate Readability Checker and find the readability score.
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Why Readable Text
It is paramount to create compelling content that your visitors can easily understand. Many studies have shown you have less than 30 seconds to impress new vision to solve their questions and meet their needs.
If the reader can not understand the text you have written, he or she will end up with an unsatisfied visitor. There are chances that he will bounce back to Google to search for better text. That is why the readability test is must.
Nowadays everything is changing. The Google algorithm is now trying to read text like a human being and the day is not far when this will happen. As soon as Google becomes more efficient of understanding and searching texts in a human-like manner, the importance on the readability of text also grows.
The voice searches are growing bigger. Therefore, Google prefers the text which is easily understandable. As we know Google directs the search results and the algorithm, we have to make sure to go with it. Above all, it is a nice thing. The readable text is a blessing for the people.
Let’s explain this briefly. If you write a long paragraph comprised of difficult sentences and containing many intricate words that are read out loud, will it be easily possible for Google to understand it? The voice result would become almost impossible to understand. Google doesn’t like the text like that, neither in voice results nor in test results. Can you still say why you should use Readability Checker to find the readability scores of your written copy. There are many readability checkers available online and many of them are free. Here is one for you. Check your readability and find your readability score.
Check Readability of Your Text
Use Simple Words
Walt Whitman has rightly put it “Simplicity is the glory of expression”. If you will write your content in simple words, the readers cannot find it hard to understand. They will enjoy reading. Not only this they will become returning visitors of you site. However, if you will write your text in difficult words, the readers will find it hard to understand, with the result he will leave to other site. The reason is simple.There is a great choice of information available online about everything. The reader will definitely select the one which is more readable and easier. For example,I have rewritten the current paragraph in fairly difficult text as follows.Check readability of both paragraphs. Which one will you prefer?
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Walt Whitman has rightly put it “Simplicity is the glory of expression”. On the off chance that you will compose your substance in basic words, the perusers can not discover hard to get it. They will appreciate perusing. Not just this they will visit your site or read your books over and over. Be that as it may, on the off chance that you will compose your content in troublesome words, the perusers think that it’s difficult to appreciate with the outcome they will lean toward other sites on the grounds that there is a great deal of data accessible about everything without exception. It implies there are incredible choices and the perusers will choose the one which is progressively discernible and less demanding.
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Prefer Short Sentences
Why to write the text using a lot of conjunctions coordinating or subordinating which create trouble for readers to read it? If you can write your text in short sentences, you should avoid using too many complex sentences. However, it doesn’t mean you should not use them at all. They are there in language and why they are there is simply because they add some beauty to language. They help in providing a lively description and deep elaboration. So you should prefer to write your text in short sentences and wherever necessary you should not hesitate to use long sentences.
The Impact of Short Sentences. When you write the text in short sentences, it creates punch and forceful impact on the readers of the text. There is a sort of natural relief after a sentence. The quick pause gives the reader time in which to think what is said. Using another short sentence gives the reader more time to pause and consider what is being said, creating an incredible impact. It is so. Believe me!
The use of transition words is very important to make the text greatly readable and add in its clearness. You should arrange your text properly. There must be a logical sequence of thought throughout and each sentence must lead on smoothly to the next. For that purpose, every sentence of the text should be closely connected. This largely depends upon the way in which words and phrases are used. Transitional words like however, although, but, next, etc contribute the unity and coherence of the text. They increase the logical arrangement of the text and readability by enhancing the connection between thoughts. They indicate the relations within the text in a sentence, paragraph or article. In this way, they help the readers to read the text more smoothly and simultaneously makes the reader flow more smoothly from one point to the next.
Tags: Readability, Readability Checker, Readability Test, Readability Score
Prefer Active Voice
If you want to make your text more powerful, more direct, you should prefer active voice. The passive voice conceals the identity of the doer of the action, makes the sentence a little longer, can be vague and lead to a tangle of prepositional expressions. Experts are of the view that you should use less than twenty per cent of passive voice if needed. I don’t know why but the passive voice is often maligned by Grammarly as a bad writing habit. Keeping all things aside, I believe that the passive voice exists there for some purpose, in fact, for many purposes. There is absolutely nothing wrong with it. It is a correct grammatical structure that is perfectly acceptable in all varieties of English. Thus, using passive voice is sometimes a good idea and you should not hesitate to use them. There are sometimes good reasons to use the passive voice.
1. When you want to emphasize the action rather than the actor:
After the threadbare discussion, the proposal was endorsed by the committee.
2. When you want to hide the name of the actor or when you don’t know the actor.
The facts were misinterpreted.
He was diagnosed as having cancer.
3. When you want to create an authoritative tone.
Nobody cans permitted tan o to enter the premises.
4. When the recipient of action is the point of focus.
The telephone was invented by Bell.
Use The Narrow Compass of Words
“As when the rays of sun are collected into the focus of a burning glass, the smaller they spot is, which receives them, compared with their surface of the glass, the greater is splendour; so, in exhibiting our sentiments by speech, the narrower the compass of words is ,wherein the thought is comprised, the more energetic is the Impressions.” – Campbell
All of us know that economy is exalted above extravagance in all spheres of life. Keeping aside other spheres for a moment, economy of verbal expression is considered as one of the great virtues of great writing as it bestows precision, conciseness, intensity and effectiveness. It also at the same time eliminates all wastefulness and diffusion. When one word or phrase serves the purpose at hand, why stretch out you statement unnecessarily with wasteful and tedious use of words. You should have the knowledge of those words which are epitomised symbols of elaborative and expanded statements. English abounds in such words. The word ‘sinecure’ contains the idea which took a score of words and expressions. From the following examples,you can yourself decide which is is better way to impress the readers:
Audience Or Assembly of hearers
Annually: Happening every year
Accessible Or Capable of being approached
Aggregate Or Collect in one body
Abrogate Or Repeal of law
Auction Or Public sale by bidding
Assent Or to give on consent
Bankrupt Or one who can not pay off his debts
Bureaucracy Or Government by officials
Colleagues Or Men working in the same department
Coerce: Forcefully make a person to do something.
Write the Text Appealing to More Senses
The text should be presented in a very convincing manner. You should try to appeal as many of reader’s sense as possible- hearing, seeing, smell, touch and taste. If for example, you are describing your visit to Kashmir, you should try to convey the natural scenery, the fragrant calm of Mughal gardens, and the various emotions experienced by you.
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