consumers. A roadside stand is a seasonal, temporary or semi-temporary structure that may be located on or off the farm. A roadside stand may be distinguished from a roadside market in that the latter is usually a
permanent structure that is often open year-round.
A roadside stand is more than just a way to “unload” produce from your farm; it is essentially a temporary retail store. A well-known cliché states that “the three
most important principles in retail are location, location, location.” While internet marketing has changed this rule for many businesses, location remains the most critical concern for farm roadside stands.
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